Brand Culture

"Born of proud" is the brand advocate of JIUSKO, it comes from everyone has positive, confidence and proud from grateful life
We are proud of every laughter, every decision, every success, every self, every time insisted, every time uninhibited...
In this era, You always could get echo, resonate to these proud of you from----JIUSKO wristwatch.
Concomitant of JIUSKO, you can climb the peak, explore the deep sea, enjoy the speed, deduce the honourable, feel the culture, create a romantic, beautiful, elegant, classic, and have a proud life!



Brand DNA 

J:快乐的 Joy
I:思想的 Idea
U:进取的 Up
S:自我的 Self
K:坚持的 Keep
O:唯一的 Only



Brand Concept

Brand Positioning: proud life actor

Brand connotation: Joy, Idea, up, Self, Keep, Only

Core Value: Professional, Delicacy , Perfect

Brand Personality: Advocate of simplicity, Nature, Elegance.

Brand Advocates: Born of Proud

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